By Ashley Martel, NCARB - Architect October 29, 2019
Earlier this month Widseth won first place (Video category) in Zweig Group’s 2019 Marketing Excellence Awards. These awards recognize outstanding, results-driven marketing in the AEC industry.
Award entries were judged by an external team of senior AEC marketing professionals and evaluated based upon overall creativity, messaging, results achieved by the campaign, and level of design.
Winners were recognized at the 2019 Elevate AEC Conference in Las Vegas, NV, October 2-4.
“The entries in Zweig Group’s 2019 Marketing Excellence Awards program are outstanding and evidence that AEC firms continually strive to elevate the level of design sophistication and creativity in their marketing materials while keeping their eye on the primary goal – to achieve successful results,” said Zweig Group CMO, Doug Parker, FSMPS, CPSM. “The competition was tougher than ever and our jury of senior AEC marketing professionals were challenged to select winners amongst such top-notch entries.”
Participation in the 2019 awards program, now in its ninth year, skyrocketed with a 100% increase in entries in expanded categories including: Advertising, Brochure, New Corporate Identity Launch, Corporate Identity Rebrand, Integrated Marketing/Brand Awareness, Holiday, Internal Marketing, External Newsletter, Internal Newsletter, Project Pursuit, Recruitment/Retention Communication, Social Media, Special Event Marketing, Video, and Website. This was the fourth straight year of increased participation and competition for the program.
The complete list of winners can be accessed here: https://zweiggroup.com/2019-marketing-excellence-winners/
Widseth is proud to have helped the National Loon Center Foundation during a critical stage of its project. We are excited to be part of the team as the design and development of the center continues to move forward. Learn more about the project at nationallooncenter.org.